Everything is contextual
Metrics are computed relative to the brand or topics you are comparing, allowing for better benchmarking.
Story Value takes into account the approximate audience size of stories, frequency and position of brand mentions, relative authority of the writer of the story and of the publication or program, objective qualities of stories such as word count, clip length, the presence of bylines, and the presence of rich media within the stories.
The list of Top Influencers generated by our social listening tool is based on the Story Value of each post, as well as the publisher’s level of activity, reputation, and the number of people subscribed to the publisher.
Displays the authors, publishers, or topics that may drive up engagement for mentions of your brand.
Summarizes how much social media coverage and engagement your brand received for the week, month, or quarter.
Provides an overview of the most talked about stories in your industry.
Displays the topics and social media conversations that were most relevant to your brand.
Includes a summary of the top stories about you based on Story Value, relevancy, and engagement.
Benchmarks the social media coverage of your competitors against yours.
We’ll monitor stories about you from thousands of sources and save you the hassle of sifting through all that noise, so you can focus on making the best possible decisions for your marketing and PR campaigns.
View all the stories that mentioned your brand. View videos, radio broadcasts, and print content that mentioned your brand directly from the dashboard.
Generate data reports to gain further insights on your brand’s coverage with information such as total article count, top exposure medium, top author, and many more.
Keep tabs of your competitors and stay on top of industry news so you’ll never miss an opportunity to join the conversation.
Metrics are computed relative to the brand or topics you are comparing, allowing for better benchmarking.
Everything can be compared
Contextualize your media analysis by comparing stories across multiple companies, industries, or issues.
Global filters give you a closer look
Refine your findings to fit your analysis—separate rich media from noise quickly and painlessly with our powerful global filters: including in-text search, date, media source, and filters based on our advanced ranking metrics.
Drill down shows you what you want
Get more insights from your data. If you find any data point particularly interesting, simply click on it to drill deeper into the data.
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