Online branding is a work in progress. It’s not just about creating your brand and developing a logo. It would require time and effort to ensure that it will be visible to your audience and would be capable to turn viewership into conversion.
According to studies, 63.1 percent of the total population, or a total of 5.03 billion people worldwide are internet users. This presents a huge opportunity for online brands to connect with a wider audience and turn them into customers. However, to achieve positive results there are steps that must be followed. This article presents some useful online branding tips that will help you succeed.
Online Branding Tips That You Must Follow
1. Use social media to position your brand.
A distinctive online presence is essential for online brands. With the help of social media, it would be easier to put brand image across a range of platforms and establish positioning. Aside from choosing a platform that is compatible with your brand identity and objective, it is important to follow consistency when using social media.
- Use one logo across all platforms.
- Share useful and relevant content with consumers.
- Support brand image with the posts you’ll publish.
2. Identify your target audience.
There are different types of audiences and you can identify yours through a range of strategies. Keyword research is an effective way to identify keywords relevant to your products that are commonly searched by a specific niche. Audience retargeting is another technique that will help you identify web users who are most likely to engage in your online advertising efforts.
By identifying your target audiences, you will be able to strategically promote your products and use the right channels to be in touch with your potential customers.
3. Perform keyword research.
As mentioned in the previous item, you need to identify your target keywords and this can be done through extensive keyword research. The keywords you’ll be able to identify will help you optimize your online presence, whether you have a website, invest in content marketing, or Google ads.
To effectively use the keywords you’d be able to identify, here are some of the best practices to follow:
- Know the right tools. First of all, do your keyword research using professional tools such as Google Adwords Keyword Planner and Google Trends.
- Use long-tail keywords. These are specific terms and are most likely used by your customers when searching for related products or services online.
- Ensure quality content. Be clear, precise, and professional when communicating with your audience.
4. Know and monitor your competitors.
Competitor analysis is important for any business. This strategy will allow you to identify your competitors and get an insight into their strategies. When properly done, this will guide you in developing strategies for your brand, identifying competitor strategies that may also work for you, and avoiding pitfalls based on the mistakes that you’ve seen among your competitors.
5. Explore retargeting.
Also known as remarketing, this technique targets people who exhibited an interest in a particular product or service you offer on your website. It is a cookie-based technology that is used to convert website traffic into customers. A study reveals that a website visitor who’s been retargeted with a display ad is 70% more likely to translate into conversions.
ALSO READ: The Importance of Brand Mention Monitoring
This is the age of digital culture. Grab opportunities to flourish and online branding solutions that can contribute to the success of your online venture. There are billions of users that use social media and different platforms continue to emerge to connect with a wider range of web users. Don’t be just another online brand. Reach your target audiences by improving your visibility and increasing engagement. Try these online branding tips to make the most of your venture.
Your online brand can make or break your chance for success. Give it the attention it deserves by regularly monitoring mentions and conversations about your brand. Media Meter offers a cost-effective brand monitoring platform to keep you up-to-date. Reach out to us to learn more about MediaWatch and SharedView.