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Practical Strategies to Improve Online Conversions

Not happy with your online conversion? Most businesses expect to get a higher conversion rate once they launch their brand online. While your online presence can increase audience reach and improve brand awareness, it’s not enough to just rely on the website to do its work. You need to employ strategies to increase your conversion rate through your online platforms.

This article lists some steps you can take to achieve higher conversions from your website.

5 Tips to Improve Online Conversions

1. Monitor Your Brand Mentions
Your brand mentions can impact online conversions. Brand monitoring should be a part of your processes because you need to understand the sentiment of people towards your brand. Positive mentions will boost your brand credibility and could help increase conversions. On the other hand, as social media comes with complexities, you have to closely monitor negative sentiments as they may discourage potential customers from transacting with you.


2. Take Advantage of Positive Customer Feedback

Now more than ever, customer feedback plays a key role in online conversions. The testimonials that your customers leave are powerful signals that can encourage engagement and sales. Customer feedback also works as an influential sales copy, so make sure that it’s visible on your website, social media platforms, and landing pages to make the most of it.

NOTE: Aside from customer feedback, trust signals such as professional accreditations can help improve online conversions. They create a positive brand perception and help eliminate questions about a brand’s credibility, so you should make sure they are visible wherever your brand is found online.


3. Make Honesty a Part of Your Sales Copy

Creating a sales copy is like creating a promise to potential customers. That said, you should be able to substantiate the claims that you include in your sales copy. Do not exaggerate or overpromise. The best sales copies are straightforward, honest, and relatable. Keep that in mind if you want to develop a sales copy that can improve online conversions.


4. Sell through High-Quality Images

Images sell, so take advantage of high-quality images. Remember that you are transacting online and web users are relying on the product images you show on your website. A poor-quality picture may hinder a successful conversion. Invest in product photography. Add pictures of products from different angles and make sure that they will be appreciated by online users before they are uploaded.


5. Simplify the Checkout Process

Did you know that shopping cart abandonment is one of the major challenges of online shops? This shows the importance of user experience in improving online conversions. The checkout process should be made as simple as possible. Online shopping should bring convenience. Encourage on-site purchases by eliminating unnecessary steps and adding only the basic required fields in the checkout form. Provide as many payment options as possible and give ample time for the buying process so that they won’t have to start over even when it takes them a while to check out products from your store.

Simple modifications to your processes could have a huge impact on your conversions. Follow the above-mentioned tips to improve your sales and revenue.


Need professional help to improve your brand reputation and get better sales? Media Meter offers media monitoring services to help you understand how the media is talking about you and to help you navigate the complexities of social media. Learn more by sending us a message.

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